12 Months of SEO: Leads Up 1,229%, Clicks Up 220%
How a precast concrete manufacturer went from near-invisible to dominating its industry search results.
Generated
Retention
The numbers that changed the business.
Versus 44 the previous year, a 1,168% increase.
Versus 382 the previous year, a 219% increase.
Versus 29,153 the previous year, a 565% increase.
What Heldenfels Enterprises Says
"Add a 5-star review from Heldenfels Enterprises here."
Meet Heldenfels Enterprises
Heldenfels Enterprises is a premier precast and prestressed concrete manufacturer in Texas, serving construction with structural columns, concrete pilings, stadium risers, bridge components, and BESS foundations.
The Challenge
Exceptional Products, Invisible Online
Despite being a leading manufacturer, Heldenfels had minimal organic presence (382 clicks/month), only 44 conversions annually, keyword rankings outside the top 50, and technical SEO deficiencies in a competitive market.
How We Did It
We built the technical foundation: JSON-LD schema across key pages, hub-and-spoke internal linking to eliminate orphaned pages, Core Web Vitals fixes, and a flatter site structure for better indexing.
We published 30+ in-depth posts targeting industry keywords, reverse-engineered competitor content to fill gaps, and added FAQ schema and question-style headers to win featured snippets and AI Overviews.
We secured 100+ high-authority backlinks from industry publications, ran a backlink audit and disavow cleanup, and tracked 69 target keywords monthly with full lead attribution.
What We Did For Heldenfels Enterprises
Technical SEO Foundation
JSON-LD schema, hub-and-spoke internal linking, Core Web Vitals improvements, and crawl/indexing fixes.
Strategic Content Development
30+ in-depth posts targeting industry keywords, content-gap analysis, FAQ schema, and AI-friendly formatting.
Authority Link Building
100+ high-authority backlinks from industry publications, tiered support, and toxic-link cleanup.
Why They Stay
98% Client Retention
Service businesses stay because the jobs keep coming. Here are a few of the ones that did.
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