Conversions Up 313% in 5 Months
How we rebuilt a luxury jeweler's Google Ads from 20 chaotic campaigns into a lean, high-converting account.
Generated
Retention
The numbers that changed the business.
136 to 256 conversions in December.
$91 down to $68 at peak.
7.4% up to 10.1%.
What Jewelmasters Says
"Add a 5-star review from Jewelmasters here."
Meet Jewelmasters
Jewelmasters is a premier jewelry retailer specializing in engagement rings, custom jewelry, wedding bands, and gold-buying services, known for personalized service and high-quality craftsmanship.
The Challenge
Campaign Chaos
The account had 20 campaigns (17 paused), a $91 cost per conversion on just 36 monthly conversions, only 5,394 impressions despite $3,283 spend, and gold-buying campaigns that repeatedly failed.
How We Did It
We consolidated every active campaign into three core campaigns: Engagement Rings, Jewelry Store, and Scrap Gold, each with tailored messaging.
We revived the gold-buying service with new Scrap Gold positioning and balanced budget allocation across service lines.
We implemented full conversion tracking for online conversions, calls, and store visits, with value-based bidding to optimize for revenue.
What We Did For Jewelmasters
Campaign Architecture
Consolidated 20 confused campaigns into 3 laser-focused campaigns under performance-first naming.
Service Line Optimization
Revived the gold-buying service with new "Scrap Gold" positioning and balanced budget across service lines.
Conversion Tracking
Comprehensive tracking for online conversions and store visits, plus value-based bidding.
Why They Stay
98% Client Retention
Service businesses stay because the jobs keep coming. Here are a few of the ones that did.
Want To Be Our Next Success Story?
Get Qualified Leads Or We Work For Free. No Contracts, No BS.
We get service businesses in front of customers who are ready to buy right now. No retainers that drain your budget. Just qualified leads and real results, the same way we did for Jewelmasters.
